Cookie Policy

Last Updated: April 11, 2025

ROOPMART ("we", "our", or "us") uses cookies and similar tracking technologies on our website at [https://roopmart.com/] (the "Site") to provide a better user experience. This policy explains how we use cookies, the types of cookies we collect, why we collect them, and how you can manage your cookie preferences. By continuing to browse our website, you consent to the use of cookies as described in this policy. If you do not agree, you can disable cookies through your browser settings or our cookie management tool.

What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet, etc.) when you visit a website. These files help websites recognize users, and store preferences, and enhance user experience by providing personalized content. Cookies also help website owners track visitor interactions, analyze website traffic, and improve site performance. Some cookies are temporary (session cookies) and disappear when you close your browser, while others remain on your device (persistent cookies) until manually deleted. Cookies ensure websites function properly and provide a seamless browsing experience.

Types of Cookies We Use

1. Necessary Cookies

Necessary cookies are essential for the proper functioning of our website. They allow you to navigate the site, and use core features like account login, checkout process, shopping cart functionality, and secure transactions. Without these cookies, our website cannot operate efficiently, and certain key features will not work. These cookies do not collect personal data and are automatically placed on your device when you visit our website. Disabling these cookies may affect the usability of the website, making it impossible to complete purchases or access your account securely.

2. Performance and Analytics Cookies

Performance and analytics cookies help us understand how visitors interact with our website. They collect anonymous data about page views, time spent on pages, error messages encountered, and user navigation patterns. We use this information to improve our website’s speed, design, and usability. These cookies allow us to optimize content and enhance your overall browsing experience. We may use Google Analytics and similar third-party services to track user behavior while ensuring that the collected data remains anonymous and secure. You can opt out of these cookies via your browser settings.

3. Functionality Cookies

Functionality cookies allow us to remember your preferences, settings, and choices, providing a personalized user experience. These cookies store data such as your language preference, region selection, saved shopping cart items, and login details. When you revisit our site, these cookies help us restore your previous settings without requiring you to enter information again. While these cookies improve convenience, they may store personal data based on your interactions. You can choose to disable them, but doing so may result in a less personalized experience on our website.

4. Targeting and Advertising Cookies

Targeting and advertising cookies track your browsing behavior, interests, and interactions to display relevant advertisements on our website and other platforms. These cookies help us and third-party advertisers, such as Google Ads and Facebook Pixel, to serve personalized ads based on your past searches and preferences. They also measure the effectiveness of marketing campaigns, ensuring that ads are tailored to your needs. If you do not wish to receive personalized ads, you can manage these cookies through your browser settings or opt-out using ad preference tools provided by these third-party platforms.

How We Use Cookies

Cookies help us provide a seamless and secure user experience while analyzing visitor activity, improving website performance, and delivering relevant marketing content. By tracking user interactions, we can enhance website navigation, reduce loading time, and offer personalized product recommendations. Additionally, cookies ensure security by detecting suspicious login attempts and preventing fraudulent activities. We also use cookies to remember login details and cart items, making it easier for you to continue shopping when you return. By enabling cookies, we can provide better support, improved functionality, and a more engaging experience for our customers.

How to Control and Manage Cookies

You can manage or disable cookies at any time by adjusting your browser settings. Most browsers allow you to block, delete, or limit cookies, but doing so may affect certain website functions. If cookies are disabled, you may not be able to log in, complete purchases, or access personalized features. Some browsers also offer a “Do Not Track” feature, which prevents websites from tracking your activity. If you wish to opt out of specific cookies, you can use cookie preference tools available on our website or visit your browser’s help section for detailed instructions on managing cookies.

Third-Party Cookies

We use third-party services such as Google Analytics, Facebook Pixel, and advertising networks to enhance user experience and for marketing purposes. These third-party providers place cookies on your device to track interactions across multiple websites and serve personalized ads. We do not control these third-party cookies, and their use is governed by their respective privacy policies. We recommend reviewing their cookie policies to understand how your data is collected and used. If you wish to opt-out, you can adjust your settings through their platforms or use browser-based ad blockers to prevent tracking.

Cookie Retention Periods

We retain cookies for different durations based on their type. Session cookies are deleted when you close your browser, while persistent cookies remain on your device until manually deleted or after a set expiration period (typically between 30 days to 2 years, depending on the cookie type). You can manage retention settings through your browser or our cookie management tool.

Your Consent

By using our website, you consent to the use of cookies as outlined in this Cookie Policy. If you do not wish to accept cookies, you must disable or customize your cookie settings using your browser or our cookie preference tool. You can withdraw your consent at any time by deleting cookies from your device or updating your settings. However, opting out may impact certain website features, such as login functionality, shopping cart retention, and personalized recommendations. We encourage users to make informed decisions about their cookie preferences. Under Indian data protection regulations (DPDP Act, 2023), you have the right to refuse non-essential cookies without affecting core website functionalities. Essential cookies are required for website security and performance.

Data Security and Protection

We take reasonable security measures to protect the data collected through cookies from unauthorized access, misuse, or loss. All stored information is encrypted, and we comply with Indian IT laws and data protection regulations to ensure that your personal information remains secure. While we implement strict security protocols, users should be aware that no method of data storage is 100% secure. We continuously update our security measures to prevent unauthorized tracking or breaches. If you suspect any security issues related to cookies, please contact us immediately.

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, regulations, or business practices. Whenever changes occur, we will post an updated version on this page, along with the new “Last Updated” date. If significant modifications are made, we may notify users via email or provide a prominent notice on our website. We recommend reviewing this policy regularly to stay informed about how we use cookies and how you can manage your preferences.

Contact Us

If you have any questions or concerns about our Cookie Policy or how we use cookies, please contact us at:

📧 Email: support@roopmart.com
🌐 Website: https://roopmart.com/

We are committed to ensuring transparency in how we collect and use your data. If you need further clarification, please reach out, and we will address your concerns promptly.